Play Sobeys’ HOLIDAY HELPINGS GIVEAWAY today! Play TODAY and you could WIN a $2,500 Sobeys Gift Card! This contest begins today, November 13, 2012 at 9 a.m. ET and ends on December 31, 2012 at 11:59pm ET.Play now by clicking the HOLIDAY CONTEST link (located below our cover photo) or www.sobeys.com/holiday

No purchase necessary. Full rules and entry available at www.sobeys.com/holiday. Open to all Canadian residents (excluding Quebec) who are over the age of majority in their province/territory of residence.